CUSTOMIZED packaging for NEW YEAR’S campaigns
Winter campaigns are an opportunity to reinforce the brand’s storytelling through packaging.
With cool colors, minimalist textures, and premium finishes, the custom cardboard packaging creates a sophisticated aesthetic that reflects the season.
Strong trends for winter 2025 include:
- Neutral and metallic tones, such as gray, ice blue, and silver.
- Matte finishes, which provide elegance and a smooth feel.
- Silver hot stamping to enhance the season’s shine.
- Special cuts and windows to enhance the product’s value.
This type of customized packaging not only improves perceived value, but also makes the product more attractive at the point of sale and in digital campaigns.
Packaging for wellness collections: lightness, naturalness, and purpose.
The start of the year is marked by a focus on well-being, balance, and self-care. Brands launching wellness collections are seeking cardboard packaging with a light, natural, and sustainable aesthetic.
For this segment, the following stand out:
- Sustainable kraft paper, which conveys authenticity and environmental awareness.
- Organic illustrations, inspired by nature and minimalism.
- Soft shades, such as sage green, beige, and earthy tones.
- Inspirational messages printed directly on the packaging.
The packaging becomes part of the experience, reinforcing the healthy lifestyle that consumers seek at the start of the year.
Packaging for product launches and “fresh start”: immediate impact.
January and February are intense months for product launches, rebranding campaigns, and brand activations.
Here, the priority is to create cardboard packaging that conveys innovation and exclusivity.
Some popular solutions include:
- Limited editions designed to increase desire and the urgency to buy.
- Premium packaging with embossed details, reinforcing brand identity.
- Minimalist design in solid colors, a growing trend in modern branding.
- Matte or soft-touch lamination for a distinctive sensory experience.
Packaging acts as the first point of contact with the brand — and, when well thought out, can define the consumer’s perception of the new product.
Packaging for brand activations and promotional campaigns.
Brand activations at the start of the year — events, loyalty campaigns, corporate initiatives — require customized packaging that communicates value and professionalism.
Effective solutions include:
- Premium custom boxes for welcome kits and press kits.
- Cardboard packaging for corporate gifts.
- Collectible packaging for exclusive campaigns.
- Foldable boxes for events and pop-up promotions.
This type of packaging increases the memorability of the campaign, reinforces branding, and improves the recipient’s experience.
Sustainability: the foundation of beginning-of-year campaigns.
2025 continues to be marked by consumers attentive to environmental responsibility.
Therefore, brands are looking for sustainable packaging made from recycled, recyclable, and biodegradable cardboard, without compromising design and visual impact.
At MEDIApack, all solutions can be adapted to ecological criteria, guaranteeing:
- Reducing plastic use;
- Use of a card from responsible sources;
- Efficient and waste-free production;
- Sustainable finishes that maintain the premium packaging.
In conclusion: the ideal packaging sets the pace for the new year.
Customized packaging for beginning-of-year campaigns is a powerful way to communicate value, renew image, and reinforce brand positioning.
With creative, sustainable solutions tailored to each sector, MEDIApack develops cardboard packaging that combines design, functionality, and visual impact.
